Wendy's Biggie Bag
In modern parlance “securing the bag” means getting that cash or something of great value. At Wendy’s it means getting a Bacon Double Stack, fries, nuggs and a drink for just $5. Which is 100% the same thing. And if your goal is to eat a week’s worth of calories in one sitting, the Biggie Bag isn’t just the bag, it’s a major bag. To ensure everyone on earth knew Wendy’s is where you go to secure that bag, we leveraged a popular little ear worm by DJ Khaled and Migos.
cd/cw: it’s your girl
cd/ad: Kristi Flango
ad: Ben Grace
cw: Andrew Bohren
For all the Luddites out there, we even sent the bag alert out via Morse code. Technically Luddites wouldn’t have Twitter, but let’s not get in the weeds here.
At this point, everyone on earth knew where the bag was, so we told space.
And faster than a Tribble could make trouble, the Biggie Bag was the season’s most coveted bag.