Case Knives
CASE KNIVES
You know what they say: never bring a knife to a gun fight, always bring a knife to a knife fight, but also always bring a knife camping, which sounds way less scary than the first two options. But how to reach campers where they camp to remind them they need to knife up? We decided to flip technology on its head. An old technology. Like the world’s first-ish technology. We flipped fire. Introducing Logvertising, the ad you can burn.
Included with your Logvert: the rest of the bundle of firewood, a tag encouraging arson that breaks into kindling, and a humorous-yet-useful knife skills guide in a dry bag.
concept: me, Kristi Flango
art director: Kristi Flango
writers: Colin Lapin, me
designer / illustrator: Howard Shows
cds: Colin Lapin, Tim Cole